A total campaign - Created the concept, look and social content for the launch of the new Scott’s helmet LA MOKKA.





Credits

There are more reason you should wear a helmet than just because yo’ Mam says so! Enter the urban jungle. Why should you wear a helmet? On a city bike you say?  Hmm, Let me tell you our favourite reasons why you should.



Stills







Animation Process












Enter The Urban Jungle






A wide-angle rear light with three different light modes provides day & nighttime visibility to keep you safe in traffic. Combined with extended coverage and integrated MIPS® Brain Protection System, La Mokka Plus Sensor makes you ready to enter the Urban Jungle.





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